Channel letter signs are the raised, lit-up letters on storefronts and office buildings. Surani Signs builds them in aluminum with acrylic faces and LED lighting visible day and night on busy Dallas streets.
A channel letter sign is an individual three-dimensional letter made from aluminum with an acrylic face and LED lighting inside. Each letter is its own illuminated box, mounted directly to your building or on a raceway. They are the most common type of lit storefront sign in Dallas because they're visible at night, durable in Texas weather, and look clean and professional from 100 feet away.
Dallas streets are busy. Your sign has to work from inside a car doing 40 mph. Channel letters are lit from inside, which means they're readable at night and in the glare of a Texas afternoon. A flat printed sign or a painted fascia can't match that.
For retail strips on Greenville Avenue, medical offices in Uptown, or restaurants in Frisco, channel letters communicate the scale and professionalism that a business needs to pull foot traffic from the street.
They also hold up. Aluminum cabinets and commercial-grade acrylic faces handle UV exposure, Texas heat, and hailstorms far better than foam or PVC alternatives.
The letter body is fabricated from heavy-gauge aluminum that doesn't rust, holds its shape in heat, and has a finished look from every angle.
The front face is colored acrylic that diffuses the LED light evenly no hot spots, no flickering, just clean consistent illumination in your exact brand colors.
Commercial-grade LED modules with long life ratings and low power draw. They run cooler than older neon and cost less to operate month over month.
Letters can be mounted directly to the wall or on a raceway that contains the wiring. We recommend the cleanest option for your specific building material and code requirements.
Strip mall retailers and standalone shops need lit signage that competes with neighboring businesses for street attention.
Dinner traffic arrives after dark. A lit channel letter sign is the difference between getting found and being invisible after 6pm.
Offices in Preston Hollow, Oak Lawn, and Plano medical corridors use channel letters to project credibility and brand consistency.
We measure your building, check the local sign code for your Dallas or DFW address, and confirm what size and placement is allowed.
You see a digital rendering of the letters on your actual building before we build anything. We match your exact logo and brand colors.
We submit the permit paperwork to the city with the stamped drawings required for illuminated signage.
Letters are built in our Farmers Branch shop aluminum cabinet, acrylic face, LED installation, and power supply.
Our crew installs the letters and handles the electrical connection. We test every letter before leaving the site.
Aluminum letters, red acrylic face, LED backlit installed in Dallas, TX
White face with blue LED installed on medical corridor in Plano
Channel letters at night full-color illumination visible from the street
Channel letters are common across Dallas and DFW from restaurant row in Deep Ellum to the medical offices lining Preston Road in North Dallas, and retail centers in Plano's Legacy corridor. Surani Signs has installed channel letters in Farmers Branch, Oak Lawn, Uptown, and beyond. We know the permit offices and the local inspectors.
Get a free quote from a Dallas sign company that builds, permits, and installs channel letters across DFW.
